Opptym SEO Platform Documentation

Complete guide to using Opptym SEO Platform for optimizing your website's search engine performance.

šŸš€ Getting Started

1. Create Your Account

Sign up for a free account to access our comprehensive SEO tools and start optimizing your website.

2. Set Up Your First Project

Create a project for your website to organize your SEO efforts and track progress across different domains.

3. Run Your First Analysis

Use our website analyzer to get instant insights into your site's SEO performance and identify improvement opportunities.

šŸ› ļø SEO Tools Overview

Meta Tag Analyzer

Analyze and optimize your page titles, descriptions, and meta tags for better search visibility.

Broken Link Scanner

Find and fix broken links that hurt user experience and SEO rankings.

Page Speed Analyzer

Test your website's loading speed and get recommendations for performance improvements.

Keyword Research Tool

Discover high-value keywords and analyze competition to improve your content strategy.

1ļøāƒ£ SEO Fundamentals

Learning Objectives

  • Understand crawling, indexing, and ranking.
  • Identify search intent and map content accordingly.
  • Apply on-page and technical basics to improve visibility.

Concepts

  • Crawl ā†’ Index ā†’ Rank: How search engines discover and evaluate pages.
  • Search Intent: Informational, Navigational, Transactional/Commercial.
  • On-Page SEO: Titles, meta descriptions, headings, body copy, internal links.
  • Technical SEO: Site speed, mobile-first, sitemaps, robots.txt, canonical tags.
  • Link Equity: Internal linking and backlinks as authority signals.

Examples

  • Rewrite a title tag to include intent-aligned keywords and a clear value.
  • Add 3 internal links from related posts to a target article.
  • Compress hero image and set descriptive `alt` text.

Practical Exercises

  • Build a keyword list with intent categories for one page.
  • Create an on-page checklist and apply it to a blog post.
  • Generate an XML sitemap and verify in Search Console.

2ļøāƒ£ Advanced Strategies

Learning Objectives

  • Develop topical authority using pillarā€“cluster content.
  • Leverage structured data and programmatic SEO at scale.
  • Use internal linking and Eā€‘Eā€‘Aā€‘T to strengthen rankings.

Concepts

  • Pillarā€“Cluster Architecture: One pillar page supported by focused clusters.
  • Eā€‘Eā€‘Aā€‘T: Experience, Expertise, Authoritativeness, Trustworthiness signals.
  • Structured Data: Article, FAQ, Product, HowTo schemas for rich results.
  • Programmatic SEO: Templated pages populated with quality data.
  • Log Analysis: Inspect crawl patterns to fix bottlenecks.

Examples

  • Create a pillar page for ā€œTechnical SEOā€ and 5 cluster posts (e.g., Core Web Vitals, sitemaps).
  • Add FAQ schema to a support article and validate with Rich Results Test.
  • Build a curated internal links map from high-authority posts to new clusters.

Practical Exercises

  • Design a content hub and interlink 8ā€“10 assets using descriptive anchors.
  • Implement JSONā€‘LD for a page and verify schema coverage.
  • Draft a data model for a programmatic SEO template (fields, validation).

SEO Case Studies (Applied Learning)

Case Study 1: Increasing Organic Traffic by 200% for a Blog Site

Objective: Boost organic traffic and keyword visibility for a content-heavy blog in the education niche.

Strategy:

  • Conducted keyword research to identify high-traffic, low-competition topics.
  • Improved on-page SEO ā€” optimized meta titles, headings, and content readability.
  • Implemented internal linking to distribute link equity across posts.
  • Added structured data (FAQ schema) to enhance search appearance.
  • Published 2ā€“3 SEO-optimized articles weekly.

Outcome:

  • 200% increase in organic sessions within 4 months.
  • 65% more keywords ranked on Googleā€™s first page.
  • Average session duration increased by 1.3 minutes.

Key Takeaway: Consistent, keyword-driven, and structured content can yield significant long-term traffic growth.

Case Study 2: E-Commerce SEO Success (Product Page Optimization)

Objective: Increase organic visibility and sales for an online fashion store.

Strategy:

  • Optimized product titles and descriptions with target transactional keywords.
  • Added structured data (Product schema) to show reviews and prices in search.
  • Improved site speed and mobile UX to boost conversions.
  • Built backlinks from fashion blogs and influencers.
  • Created SEO landing pages for each product category.

Outcome:

  • 145% increase in organic sales within 6 months.
  • 80% more impressions in Google Search Console.
  • Bounce rate reduced by 25%.

Key Takeaway: Combining on-page SEO, structured data, and UX optimization can directly boost e-commerce sales.

Case Study 3: Local SEO Growth for a Small Business

Objective: Help a local restaurant chain appear in Googleā€™s ā€œLocal Packā€ and improve local search rankings.

Strategy:

  • Created and verified Google Business Profiles for all branches.
  • Collected customer reviews and responded regularly.
  • Optimized NAP (Name, Address, Phone) consistency across local directories.
  • Added location-specific content and schema to their website.
  • Built local backlinks from city blogs and event pages.

Outcome:

  • Appeared in Googleā€™s Top 3 Local Pack for 10 major keywords.
  • 110% increase in calls and direction requests from Google Maps.
  • 60% growth in local organic traffic.

Key Takeaway: Local SEO requires consistency, reputation management, and geographically targeted optimization.

Case Study 4: Recovering from a Google Penalty

Objective: Recover rankings for a travel blog penalized due to spammy backlinks.

Strategy:

  • Used Google Search Console to identify harmful backlinks.
  • Disavowed over 1,200 toxic links.
  • Removed duplicate and thin content.
  • Published high-quality, original blog posts with topic authority.
  • Implemented a content freshness strategy (updating older articles).

Outcome:

  • Site recovered from penalty in 3 months.
  • Regained 90% of lost traffic.
  • Domain authority improved by 12 points.

Key Takeaway: Quality and trust are vital ā€” cleaning up spammy links and updating content restores credibility.

Case Study 5: SaaS Company SEO ā€” Boosting B2B Leads

Objective: Increase inbound leads for a SaaS platform offering marketing automation tools.

Strategy:

  • Performed keyword mapping for each feature and benefit.
  • Created educational content (blogs, guides, and videos).
  • Implemented pillar-cluster content structure to boost topical authority.
  • Built case study backlinks and guest posts from tech sites.
  • Used conversion tracking to measure SEO-driven sign-ups.

Outcome:

  • 120% increase in demo requests from organic search.
  • 80 new backlinks from authority tech blogs.
  • 40% increase in organic traffic within 5 months.

Key Takeaway: A strong content strategy built around user intent and authority can turn SEO traffic into real B2B leads.

4ļøāƒ£ Video Tutorials

Learning Objectives

  • Follow stepā€‘byā€‘step walkthroughs for key SEO workflows.
  • Translate concepts into handsā€‘on implementation.

Concepts

  • Keyword research live demo.
  • Onā€‘page optimization checklist runā€‘through.
  • Structured data implementation and validation.
  • Internal linking strategy builder.

Examples

  • Short video: optimize a blog post title, meta, and headings.
  • Screenā€‘share: add FAQ schema and test with Google tools.

Practical Exercises

  • Record your own 5ā€‘minute optimization demo for one page.
  • Create a checklist from the video and apply it to 3 URLs.

Note: Embedded tutorials will be added soon.

5ļøāƒ£ Best Practices

Learning Objectives

  • Apply modern, sustainable SEO methods.
  • Avoid blackā€‘hat pitfalls and penalties.

Concepts

  • User intent and content quality.
  • Mobileā€‘first and page speed fundamentals.
  • Structured data and internal linking hygiene.

Examples

  • Convert a generic article into an intentā€‘aligned, scannable guide.
  • Measure and improve LCP/CLS with image optimization.

Practical Exercises

  • Run a bestā€‘practices audit on one page; log fixes and outcomes.
  • Add structured data to 2 pages and monitor CTR changes.

See the full guide: SEO Tips.

6ļøāƒ£ SEO News

Learning Objectives

  • Stay current with algorithm updates and industry trends.
  • Vet news sources and translate updates into actions.

Concepts

  • Official channels: Google Search Central blog, documentation.
  • Reputable media: Search Engine Journal, Search Engine Land, Moz.
  • Change management: assessing impact and prioritizing fixes.

Examples

  • Respond to a core update by auditing content quality and helpfulness.
  • Update schema across product pages to match new guidelines.

Practical Exercises

  • Create a news watchlist and summarize monthly changes.
  • Run a quarterly technical audit and track regression fixes.

More SEO Tips

Explore comprehensive recommendations in our SEO Tips guide.